IMPACT+CAMPAIGN

What Took You So Long? (WTSYL) — Global NGO Storytelling

Role: Social Editor & Producer | 2019–2022

Challenge:
Communicate climate change and human rights issues through engaging storytelling that resonates across borders.

Solution:
Produced video and social campaigns for global NGOs; edited and managed editorial, social copy, and content schedules. Oversaw all phases of production for visual campaigns, from creative research and scripting to field co-ordination and post-production.

Impact:
Delivered storytelling campaigns for organisations such as Clowns Without Borders and Maskrosbarn, improving visibility and public awareness for underrepresented humanitarian causes.

Video shot for the Clowner utan Gränser (Clowns without Borders) ‘Listen Up’ campaign. Afghani refugee Marzieh discusses the future, her dreams, and what she misses most in life.

Selection of editorial pieces written for WTYSL centred around climate change and humanitarian issues.

UNDP x Nature for Life Hub — Global Climate Campaign

Produced under What Took You So Long?

Challenge:
Unite international leaders, creators, and scientists in a virtual event that drives action on nature-based climate solutions.

Solution:
Led social and PR strategy for the four-day Nature for Life Hub event, coordinating global teams and content creation across 18 countries.

Impact:
Generated 500M+ social impressions, earned 10+ global press placements, and helped shape one of the UNDP’s most visible digital storytelling campaigns.

Led social and PR strategy for UNDP’s Nature for Life Hub; 500M+ impressions, 10 global media placements, content from 18 countries.

Core Skills:

Content Production · Video Storytelling · Social Impact Campaigns · Stakeholder Coordination · PR & Media Outreach · Analytics Reporting · Cross-Cultural Communication · Creative Project Management