From international media brands to social-first publishers, I’ve helped shape narratives that connect culture, technology, and identity. My work spans short-form viral storytelling, long-form features, and audience growth strategy across multi-million–follower platforms.
Newsner — Editorial Growth+Multi-Platform Storytelling
Role: Social+English Editor | 2023–Present
Challenge:
How do you keep a 20M+ global audience engaged across 15 markets in a fast-paced, competitive news landscape?
Solution:
Created, edited, and optimised content tailored for both web and social platforms, balancing viral storytelling with editorial integrity. Led multi-platform publishing, ensuring brand consistency and data-led iteration.
Impact:
Helped sustain a reach of 20M+ monthly users and improved engagement rates through content testing, localisation, and video integration.
Jungle Creations — Viral Content Production
Role: Content Writer | 2022–Present
Challenge:
Produce high-quality, high-volume content for Jungle’s social-first brands (VT, Twisted, FourNine) while maintaining brand voice and turnaround speed.
Solution:
Wrote up to 10 optimised articles daily, following SEO and social-first best practices. Collaborated with senior editors to identify trends and develop fast-response features for diverse audiences.
Impact:
Consistently exceeded average click-through and engagement benchmarks.
The Culture Paper — AI+Culture Commentary
Role: Founder+Writer | 2022–Present
Challenge:
Make emerging technologies (AI, blockchain, etc) engaging and accessible to non-technical readers, while also blending ‘tech talk’ with the latest in Gen Z pop culture.
Solution:
Developed sharp, culturally aware analysis pieces blending pop culture tone with tech literacy. Established recurring editorial formats (“So What?” takeaways) and coined original frameworks like Techno-Intuition Gap and UX-ual Politics.
Impact:
Helped shape The Culture Paper’s identity as a publication bridging culture and innovation, attracting a younger, digitally savvy readership. Listed on Substack as a Featured Publication in 2023.
Highlights:
My article, ‘Tech Bro Rebrand That Nobody Asked For’, attracted over 500 views and 472 unique readers, generating more than 1,400 engagement interactions across the site. The piece performed well above average in terms of organic reach and contributed to a noticeable spike in site engagement that week.
Performance snapshot: 500+ reads, 1.4K+ engagement events, 3x site average interaction rate.
Core Skills:
Content Writing · Editing & Subediting · SEO Optimisation · Multi-Platform Storytelling · Audience Engagement · Trend Analysis · Analytics Reporting · Editorial Leadership
PHOEBE EGOROFF 