Phoebe Fit Model — Personal Brand+Athlete Identity
Role: IFBB Pro Athlete | 2025–Present
Challenge:
Build a personal fitness brand that showcases discipline, aesthetics, and authenticity in a saturated social landscape.
Solution:
Developed a distinct content style combining gym training, competition prep, and motivational storytelling. Leveraged expertise in posing, performance, and mindset to create aspirational yet relatable content.
Impact:
Increased views from non-followers on personal fitness platform and increased total views by 2,688.45%. Positioned as both athlete and creative professional, bridging fitness and media.
Fit Model Method — Coaching Platform Launch
Role: Founder+Coach | 2025–Present
Challenge:
Translate years of competitive experience into an accessible, scalable coaching offering for women entering bodybuilding and fitness modelling.
Solution:
Designed a signature coaching method combining physical training, posing, and mindset work. Currently offering 1:1 posing sessions and developing a digital education programme.
Impact:
Established an early-stage community of dedicated clients and built brand foundations for future product expansion.
CORE SKILLS:
Social Media Strategy · Community Growth · Brand Voice Development · Campaign Ideation · Copywriting · Content Planning · Visual Direction · Audience Analysis · Visual Storytelling · Coaching & Mentorship · Public Speaking · Personal Branding · Content Consistency
PHOEBE EGOROFF 